We have started small, but with a bold ambition: To accelerate the fashion industry's transition to a sustainable one.
To support this vision and meet growing demand, we've partnered with a new fulfilment centre. This move not only eases operational pressure but also enables us to release more products and innovative designs, significantly reduce shipping times, including offering next-day delivery in select regions. Seamless returns are now part of the experience too—because better logistics means better service.
This new partnership also entails a sustainability initiative which will allow us to align more with our values of doing our part in being more sustainable within the fashion industry. This means that more of our products will be made from certified organic cotton, powered by renewable energy and every product is designed to come back to us when it's worn out - our partnership will allow us to make new products from the material that is recovered.
When we learned that the fashion industry accounts for 10% of global CO₂ emissions, that 60% of clothing contains plastic, and that a truckload of textiles is discarded every second, we knew we couldn’t be part of the problem. We had to be part of the solution. Our partners set out to become a sustainable supplier and built a circular economy in sustainable fashion. Products going forward will be made from GOTS certified organic materials, using renewable energy and designed to come back to be remanufactured when they're worn out.
It's the advanced technology supply chain that makes this possible. Out in business-as-usual land, clothes are mass produced speculatively, producing massive amounts of waste: 40% of clothing is never worn. The new system saves transport costs and lowers emissions. Those savings are spent on making organic cotton farming and renewables affordable. Robotics make packaging 30% more efficient, offsetting the cost of using plant-based, biodegradable materials instead of plastic. The result? A cleaner, smarter, lower-impact process.
By creating new products from old ones, the loop is closed and waste is designed out.
An ever increasing amount of orders will now be shipped in sustainable, eco-friendly packaging, designed with the environment in mind and made with natural materials. They are rip-proof, splash-proof mailers made from paper. Larger orders come in cardboard boxes sealed with environmentally friendly tape.
Behind the garments themselves is a story of care—from the soil up.
Natural materials grown organically lead to healthier outcomes for the environment and the people that work in it.
Organic cotton farming methods are better for producers and the ecosystem around the farms. Instead of harmful chemicals, traditional farming techniques like co-planting, insect traps, and good old cow manure are used to enrich the soil and protect biodiversity. It’s not only better for the planet and the farmers—it’s the reason our cotton feels so incredibly soft.
Fewer inputs also means less water, but even organic cotton is still a thirsty crop. So where you grow it matters. Our organic cotton is grown in Northern India, where seasonal monsoons naturally fill reservoirs that supply water to the farms.
This is just the beginning.
We’re proud of this new chapter and the positive impact it brings—not just for our customers, but for the planet we all share. If you have any questions or want to learn more, feel free to reach out via our social channels or email us at info@armonicci.com.